How do I track my Google Maps SEO performance?
I’ve been helping local businesses improve their Google visibility for decades, and tracking performance is something many struggle with. Let me share what actually works based on my experience.
When you’re trying to see how well your business shows up on Google Maps, you need specialized tools designed for local search. After years of working with hundreds of clients, I’ve found these approaches get real results:
What I recommend for tracking Google Maps performance:
-
Use dedicated local rank tracking tools: Tools like Local Falcon, BrightLocal, and Whitespark show you exactly where your business ranks for specific searches in your area. I’ve used these with clients who went from invisible to dominating local search.
-
Check from different locations: Your Google Maps ranking changes depending on where someone is searching from. A restaurant client of mine thought they were ranking well until we checked from different neighborhoods and discovered they were invisible in half their service area.
-
Monitor your competitors: See who’s outranking you and why. One of my retail clients discovered their main competitor was ranking higher simply because they had more Google reviews. We focused on getting more reviews and caught up within 3 months. If you need help analyzing your competition, try my Analyze Your Competitors Google Business Profile tool.
-
Track changes over time: Local rankings fluctuate, so don’t panic over daily changes. Look at monthly trends instead. I help my clients set up simple tracking spreadsheets so they can see real progress over time.
The biggest mistake I see business owners make is focusing too much on rankings and forgetting about actual results. Are you getting more calls? More foot traffic? More sales? Those are what really matter.
If you’re wondering about the impact of regular posting, check out my article on Does Posting on Google Business Profile Help My Google Maps Ranking. Many business owners are surprised by what actually moves the needle.
For those of you struggling with local visibility, I’ve put together a helpful Local SEO Q&A Guide that answers the most common questions I get from business owners.
If you’re tired of worrying about your Google Business Profile and want someone to handle everything for you, that’s exactly what I do. I manage everything so you can focus on running your business while getting more customers from Google Maps. Feel free to book a strategy session with me to discuss your specific situation.