Hey there! Frank the Local SEO Guy here, with your monthly local SEO news roundup. Here’s what’s happening that could impact your small business’s visibility right now.
AI Enhanced Google Posts
Google just rolled out AI generated backgrounds for Google Business Profile posts. This means your posts can now stand out with professional looking backgrounds without hiring a designer. Business owners using these enhanced posts are seeing about 28% more clicks compared to standard images.
Local Justifications Driving More Clicks
Those little text snippets under business listings in Google search results (like “mentions emergency service” or “has 24 hour service in description”) are called “justifications.” Businesses with these showing are getting 42% more clicks than those without them.
Product Studio Integration in Google Business Profiles
If you sell products, Google’s Product Studio now lets you modify product images directly within your GBP. You can change backgrounds and create professional looking displays without expensive photography. Businesses showcasing products in their profiles are seeing 76% more website visits and 34% more direction requests.
Understanding Google’s Local Justifications
Google’s local justifications can significantly help improve visibility in local packs and Google Maps. If you’re not seeing these appear for your business, you might be missing critical elements in your profile.
Nostalgia in Local Marketing
Leveraging nostalgia has emerged as an effective strategy to connect with local customers. Businesses that combine social listening with brand monitoring are seeing stronger emotional connections with their community.
Industry News
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An AI generated article recently led to a non existent Halloween parade being announced in Dublin, showing the risks of AI generated misinformation.
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Google is cracking down harder on ‘parasite SEO’ practices, penalizing sites that misuse their ranking power.
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A Melbourne electrician invested $20,000 in SEO but saw no leads, highlighting the importance of working with reputable local SEO professionals.
What This Means For You
These updates might seem technical, but they directly impact how many local customers find your business online. While you’re busy running your day to day operations, these changes could be costing you potential customers without you even realizing it.
Need help keeping up with these Google changes? That’s exactly why my clients hire me. Get in touch if you’d like to see how these updates might be affecting your local visibility.
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