Hey, Frank the Local SEO Guy here. I’ve got the latest SEO news that actually matters to your small business. No fluff, just what you need to know today. March 13, 2025
What’s New Today (March 13, 2025)
1. Google Business Profile Gets AI Image Backgrounds
Google just rolled out AI backgrounds for your Business Profile posts. This means you can create better looking posts without hiring a designer. It’s a quick win for businesses on a budget. Want to maximize your profile? Check out my Google Business Profile optimization check tool.
2. QR Codes Make Getting Reviews Easier
Google now offers QR codes that send customers straight to your review page. Print these on receipts or put them at your checkout. More reviews = better rankings and more customers. Learn how to rank in the top 3 on Google Maps with these strategies.
3. Warning: SEO Scams Still Happening
A Melbourne electrician wasted $20,000 on SEO that delivered zero leads. I see this all the time. Remember: ask for case studies, clear metrics, and monthly reports before hiring anyone. Calculate what good SEO should return with my Local SEO ROI calculator.
4. Google Cracking Down on Content Spam
Google is hunting down “parasite SEO” content, irrelevant stuff that piggybacks on your site’s ranking. Check what’s on your site regularly, especially if you use third party content services. Not sure if your site is optimized correctly? Get a free website SEO audit.
5. AI Content Causing Real Problems
An AI written article about a fake Dublin Halloween parade fooled a bunch of people. This is why I always say: review all content before publishing, even if AI helped create it.
6. New SEO Based Security Threat
Hackers are now using “SEO poisoning” to get your clicks. They target specific searches with malicious links. Double check URLs before clicking, especially for downloads or login pages.
7. Best SEO Agencies in Spain Ranked
Spain’s top SEO agencies for 2025 were announced, with iSocialWeb taking first place. Why should you care? Look at what makes them successful, data driven decisions and practical tools.
8. New Guide for Service Area Businesses
If you run a service business that travels to customers, there’s a new guide on local SEO strategies specifically for you. Worth checking out if you’re a plumber, cleaner, or similar business. For plumbers, I’ve got a specific Local SEO guide.
9. What’s Coming in Local Marketing
Industry experts have predicted local marketing trends for 2025. I’ll break these down in next week’s email, focusing on what actually works for small businesses like yours. Curious how local SEO increases profits? Read how local SEO increases profits.
10. AI Improving Local News Targeting
New research shows how AI can better identify location specific content. This might help your business show up in more relevant local searches soon. Want to check if you’re targeting the right keywords? Try my local keyword generator.
Let me know if you have questions about any of these updates. I’m here to help you get more customers, not just more rankings. Ready to take action? Book a strategy session with me today.
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