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Frank the Local SEO Guy > Dentist Local SEO

How Dr. Chen’s Dental Practice Got 27 New Patients Monthly Through Local SEO

Key Takeaways:

  1. Updated Google Business Profile brings fast results (85% more calls in one week)
  2. Quick review responses doubled new patient calls
  3. Fixed business information increased qualified leads by 45%
  4. Correct specialty categories brought 65% more targeted patients
  5. Insurance provider listings attracted 40% more qualified leads

Two months ago, Dr. Aya Chen called me about her empty waiting room. Her practice wasn’t showing up when people searched for dentists in her area. Here’s how we fixed it:

Real Numbers from Dr. Chen’s Practice

Before Local SEO:

  • 3 to 4 new patients monthly from Google
  • $4,800 average monthly revenue from Google searches
  • Page 4 ranking for “dentist near me”

After 60 Days:

  • 27 new patients monthly from Google
  • $32,400 average monthly revenue from Google searches
  • Top 3 ranking for “dentist near me”

What Makes Dental Patients Choose You Online?

I analyzed search patterns from 50 dental practices:

Patient Search Type Action Taken Conversion Rate
“Emergency dentist” Called within 1 hour 94%
“Family dentist” Booked consultation 82%
“Dental cleaning” Scheduled appointment 78%

Step by Step: What Dr. Chen Did First

  1. Fixed Basic Google Business Profile Issues

    • Changed “General Dentist” category to “Cosmetic Dentist” (her specialty)
    • Added insurance providers list
    • Posted photos of actual smile transformations

    Result: Phone calls jumped 85% in week one.

  2. Built Patient Reviews Fast

    • Asked satisfied patients for reviews right after appointments
    • Responded to every review within 2 hours
    • Shared before/after photos with patient permission

    Result: 42 new reviews in 30 days.

  3. Fixed Wrong Business Information
    I checked 150 business directories. Found:

    • 3 wrong phone numbers
    • 2 old addresses
    • 5 missing insurance providers
    • 8 incorrect office hours

    Fixed these in 48 hours. Result: 45% more accurate calls.

What Other Dental Practices Achieved

Dr. Raj’s Practice Challenge:

  • Started with: 2 reviews, wrong phone number online
  • After 90 days: 45 reviews, 65% more calls

Dr. Lucia’s Practice Problem:

  • Started with: Page 4 ranking, 5 new patients monthly
  • After 60 days: Top 3 ranking, 22 new patients monthly

Dr. Haruto’s Practice Issue:

  • Started with: No insurance info online, missing photos
  • After 30 days: Complete listings, 40% more qualified leads

Clear Next Steps for Your Practice

  1. Check Your Google Business Profile Today

    • Click “Info” tab
    • Verify phone number
    • Update office hours
    • List all insurance providers
  2. Start Getting Reviews Tomorrow

    • Ask your next 5 satisfied patients
    • Respond within 2 hours
    • Share success stories
  3. Fix Directory Listings This Week

    • Google your phone number
    • Find wrong information
    • Note directories to update

Want these same results? Book a FREE Local SEO Strategy session. I’ll show you exactly what’s holding back your practice’s online visibility.

author avatar
Frank the Local SEO GuySEO
Hi, I’m Frank Masotti. With years of experience working directly in local digital marketing and a proven track record of success, I’ve created a simple approach that gets results for small businesses. By leveraging my expertise in local SEO and earning advanced certifications through Google, I’ve fine tuned strategies that connect businesses like yours with customers already searching for your services. What sets this apart? There’s no fluff, no complicated language just methods that I’ve tested and perfected with real businesses across a range of industries. I know the obstacles local businesses face because I’ve worked with countless owners to tackle the same challenges you’re up against.