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Frank the Local SEO Guy > SEO Services for Local Business

SEO services for local business

Getting Your Business Found Online

Hi, I’m Frank, and after 30+ years of helping local businesses succeed online, I want to share something important: Local SEO isn’t complicated, but it needs to be done right.

Let me start with what matters most the numbers that show why local SEO is crucial for your business:

Category Statistic What It Means For You
Search Behavior 46% of Google searches have local intent Almost half your potential customers are looking for local businesses like yours
Customer Actions 28% of local searches lead to a purchase within 24 hours Local searchers are ready to buy
Mobile Impact 82% of people use phones for “near me” searches Your business needs to show up in mobile search
Business Success 40% of local SEO campaigns achieve 500%+ ROI Local SEO can bring significant returns
Google Business Profile Businesses with complete profiles are 2.7x more likely to be considered reputable A complete profile directly impacts trust

I’ve seen these numbers play out in real life. Just last month, I helped Joe’s Pizza boost their local visibility, and their walk in traffic increased by 45% in just 8 weeks.

Why Local SEO Matters for Your Business

I’ll be straight with you if your business isn’t showing up when local customers search online, you’re losing money to competitors who are. Here’s why:

When someone searches for your type of business, Google looks at three main things:

  1. How close you are to the searcher
  2. How relevant your business is to what they’re looking for
  3. How reputable your business appears online

Your local SEO strategy needs to address all three. I’ve helped hundreds of businesses get this right, and I can tell you it’s not about tricks or complex technical stuff it’s about smart, consistent work in the right areas.

For more information, check out my local SEO checklist to ensure your business is on the right track.

What Makes Local SEO Different

Through my years working with local businesses, I’ve learned that local SEO is its own beast. It’s not like regular SEO where you’re trying to rank nationwide. With local SEO, we’re focusing on getting your business in front of people who can actually walk through your door.

The good news? 78% of local mobile searches lead to an offline purchase. That’s not just a statistic. I’ve seen it happen with my clients time and time again.

Learn more about how to optimize your business with Google My Business strategies tailored for local success.

Core Local SEO Services That Actually Work

After three decades in this business, here are the services I’ve found make the biggest impact:

1. Google Business Profile Optimization

Your Google Business Profile (GBP) is your digital storefront. I can’t tell you how many times I’ve seen businesses missing out because their profile isn’t set up correctly. The stats back this up businesses with complete Google Business Profiles are 50% more likely to lead to a purchase.

Here’s what I do for my clients:

  • Create or claim your GBP
  • Optimize every section with accurate, engaging information
  • Add high quality photos that showcase your business
  • Set up proper categories and attributes
  • Monitor and respond to reviews

If you’re unsure about where to start, take a look at my guide on how to create a Google Business Profile.

2. Citation Building

Remember when I mentioned reputation? Citations are mentions of your business across the internet. They need to be consistent and accurate. I handle this for my clients by:

  • Building citations on key directories
  • Fixing inconsistent listings
  • Removing duplicate listings
  • Monitoring for new citations

Discover how local citations impact your SEO and why they’re critical to your success.

3. Local Business Growth System

This is my comprehensive approach that combines:

  • Strategic keyword targeting
  • Content creation focused on local topics
  • Review management
  • Competitor analysis
  • Monthly performance tracking

Advanced Local SEO Strategies That Set You Apart

Over the years, I’ve developed some advanced techniques that give my clients a competitive advantage:

  1. Local Content Strategy
    I create content that connects with your local audience. For example, I helped Sarah’s Bakery create neighborhood specific pages that brought in customers from different parts of town.

  2. Review Management
    With 98% of consumers using the internet to find local businesses, reviews matter more than ever. I’ll show you how to get more positive reviews while properly handling negative ones. Find out how to boost your reputation with my review management tips.

  3. Local Link Building
    I focus on getting links from other local businesses and organizations these carry more weight for local rankings.

Common Local SEO Mistakes I See (And How to Fix Them)

After working with hundreds of local businesses, here are the biggest mistakes I regularly fix:

  1. Inconsistent Business Information
    Your name, address, and phone number must be identical everywhere online. I’ve seen businesses lose rankings because of simple typos in their address.

  2. Incomplete Google Business Profile
    The Google Map Pack gets 42% of clicks for local searches. Your GBP needs to be complete and optimized to show up there.

  3. Ignoring Mobile Users
    With 30% of all Google mobile searches being location related, your website must work perfectly on phones.

My Approach to Local SEO Services

I believe in transparency, so here’s exactly what you get when working with me:

  1. Initial Business Analysis
    I look at your current online presence and identify quick wins and long term opportunities.

  2. Custom Strategy Development
    Based on your specific business needs and local market, I create a targeted plan.

  3. Implementation
    I handle the technical details while keeping you informed in plain English.

  4. Regular Updates
    You’ll get clear reports showing exactly what’s been done and the results we’re seeing.

Real Results from Real Businesses

Let me share some recent successes:

  • Tom’s Auto Repair: Increased local search visibility by 156% in 3 months
  • Mary’s Flower Shop: Doubled phone calls from Google Business Profile in 6 weeks
  • Pete’s Plumbing: Achieved top 3 ranking for all major local keywords in 4 months

Why Choose My Local SEO Services?

I’ve spent 30 years perfecting local SEO strategies that work. No fluff, no unnecessary complexity just proven methods that bring more customers to your door.

With 49% of businesses saying local organic search brings them the best marketing ROI, and 64% of small businesses already having a local SEO presence, you can’t afford to fall behind.

Ready to get your business found online? Book a strategy session today, and let’s talk about how I can help you attract more local customers.

Remember, 50% of local searches on mobile lead visitors to a store within one day. Let’s make sure those visitors are coming to your business.


author avatar
Frank the Local SEO Guy SEO
Hi, I’m Frank Masotti. With years of experience working directly in local digital marketing and a proven track record of success, I’ve created a simple approach that gets results for small businesses. By leveraging my expertise in local SEO and earning advanced certifications through Google, I’ve fine tuned strategies that connect businesses like yours with customers already searching for your services. What sets this apart? There’s no fluff, no complicated language just methods that I’ve tested and perfected with real businesses across a range of industries. I know the obstacles local businesses face because I’ve worked with countless owners to tackle the same challenges you’re up against.