News Flash Local SEO News for March 21 2025
Hey there, it’s Frank the Local SEO Guy. I’ve got important news for your business that you can’t ignore. Search engine Land put out a similar report yesterday, from the date this was published.
Generative Engine Optimization (GEO) isn’t just another trend it’s now essential for your local business survival. While you’ve been focused on traditional rankings, your customers are already using AI search tools like ChatGPT, Google’s SGE, and Perplexity to find local businesses.
Let me be clear: Answer Engine Optimization is mandatory now. Your business needs to show up when AI generates responses, not just when Google ranks pages. This directly impacts your bottom line.
How do you win with GEO? Three things work right now:
- Structure your content for AI to understand
- Create specific FAQs that match how people actually ask questions
- Write answers that sound like real conversations about your local area
Your citations and reviews still count, but AI engines now care more about recognizing your business as a specific entity and understanding its local context.
I’m seeing it firsthand, businesses that have jumped on GEO are getting mentioned more often in AI responses, which means more customers walking through their doors and calling their phones.
Don’t wait until your competitors figure this out. Your small business can’t afford to miss these opportunities while your cash flow takes a hit. Check out my Google Business Profile management services to stay ahead.
Want to talk about implementing this for your specific business? Book a strategy session or contact me directly.
Frank the Local SEO Guy
P.S. Use my free Local SEO ROI calculator to see exactly how much money you’re leaving on the table by not optimizing for AI search.