What’s the Best Way to Choose Categories for Google Business SEO?
What’s the Best Way to Choose Categories for Google Business SEO?
Choosing the right categories for your Google Business Profile (GBP) can make or break your local search rankings. Here’s how to do it the right way:
1. Pick the Most Accurate Primary Category
Your primary category should describe your main business focus not a broad industry term. If you run a pizza shop, pick “Pizza Restaurant” instead of just “Restaurant.” Get specific so Google knows exactly what you do. Learn more about optimizing your Google Business Profile.
2. Add Relevant Secondary Categories
Google lets you add multiple secondary categories to cover other services you offer. A plumbing company that also does HVAC should add “HVAC Contractor” in addition to “Plumber.” Stick to what makes sense, don’t add categories just to rank for unrelated searches.
3. Check Out What’s Working for Competitors
Want to see what’s getting results? Look at top ranking competitors in your area. Tools like PlePer can show you which categories they’re using so you can make informed decisions. Use our Local SEO solutions to stay ahead.
4. Keep Up with Google’s Updates
Google adds and removes categories all the time. Review your choices regularly to make sure you’re still using the best ones available.
5. Leverage Category Specific Features
Some categories unlock special features, like booking buttons, service menus, or attributes. Picking the right ones can give you extra visibility and conversion options.
6. Monitor and Adjust
After setting your categories, track your Google Business Insights to see if you’re attracting the right traffic. If something’s off, tweak your categories to better reflect what customers are searching for. Track your Google Maps SEO performance.
Choosing the right categories isn’t just a checkbox, it’s a key ranking factor that can bring in more leads and customers. Need help optimizing your Google Business Profile? Let’s talk Schedule a call and I’ll walk you through it.